Hunter Advisory presents The Backoffice

AI operations for home services businesses.

A multi-agent system that responds to leads, answers reviews, and quietly learns the business week by week.

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What it does

Here's what one day looks like. Quietly, in the background.

Every home services business loses money in the same places. Leads after hours. Reviews unanswered. Appointments forgotten. Customers who never come back.

The Backoffice handles all of it. Seven agents, one shared Brain, running the whole loop for you — in the owner's voice, learning the business a little more every week.

One customer, one day
MON7:04 PM
A customer calls about a broken AC. Nobody picks up — the owner is on another job.
MON7:05 PM
Within 60 seconds, they get a text back — friendly, in the owner's voice, asking what's wrong. 42 sec
Missed Call Text-Back
MON7:12 PM
Customer texts back what they need. The agent books them for tomorrow at 2 PM.
Inbound SMS Handler
MON10:47 PM
Meanwhile, a different homeowner fills out the website form. The agent responds within the minute.
Lead Responder
TUE8:00 AM
Morning of the job — the customer gets a confirmation text for their 2 PM appointment.
Appointment Reminders
TUE12:00 PM
Two hours out. Another text: "We'll see you at 2."
Appointment Reminders
TUE4:30 PM
Job completed. The owner marks it done — in their CRM or in their Backoffice — and moves on.
TUE6:30 PM
Two hours later — peak happiness — the customer gets a short text asking how everything went, with a link to leave a review.
Review Requester
TUE8:14 PM
A five-star review lands on Google. The agent writes the response in the owner's voice, thanking them by name. The owner never lifts a finger.
Review Responder
Behind the scenes, every week
SUN11:00 PM
The Business Brain reads everything from the week — every conversation, every review, every job — and quietly rewrites itself. Next week's agents are smarter than last week's.
Business Brain Updater
MON7:00 AM
The owner opens Gmail. A two-minute summary is waiting — leads handled, reviews received, jobs completed, and one thing to pay attention to this week.
Weekly Reporter
1st9:00 AM
First of every month — the agent reaches out to customers who haven't booked in over a year. A warm, personal email from the owner. Forgotten revenue, recovered.
Reactivation Agent
Meet the agents

Seven specialists, one shared memory.

Each agent handles one job, well. Click any one to see what it does, what it doesn't do, and where the Brain comes in.

Agent 01
Missed Call Text-Back
When a call goes unanswered, the caller gets a friendly text within 60 seconds.
Click to expand
What it does
  • Detects any unanswered inbound call on the business line
  • Fires one personalized SMS to the caller within 60 seconds
  • Texts in the owner's voice, not a canned auto-reply
  • Opens the conversation: asks what they need, offers same-day availability
  • Logs the missed call and recovery text in your Backoffice
What it doesn't do
  • Doesn't continue the conversation — hands off to the Inbound SMS Handler
  • Doesn't quote specific repair pricing
  • Doesn't book appointments — captures the request, hands off to the Inbound SMS Handler
  • Doesn't reply if the original call was answered
Reads from Brain
  • Owner's name and sign-off preference
  • Brand voice and language style
  • Same-day availability language
  • Service area cities
Agent 02
Lead Responder
When someone fills out the website form, they hear back in under a minute.
Click to expand
What it does
  • Triggers on any new submission to the website contact form
  • Writes a personalized SMS referencing the specific issue they mentioned
  • Prioritizes same-day availability for emergencies
  • Creates a Lead record in your Backoffice with full context
  • Achieves under-60-second response time, every time, including nights and weekends
What it doesn't do
  • Doesn't handle customer replies — that's the SMS Handler's job
  • Doesn't quote specific job pricing
  • Doesn't confirm slots on the technician's calendar
  • Doesn't respond to spam or form bots
Reads from Brain
  • Owner's voice and language patterns
  • Conversion levers by job type
  • Neighborhood playbook
  • Priority routing rules
Agent 03
Inbound SMS Handler
Handles the back-and-forth after any first text. The brain of the conversation.
Click to expand
What it does
  • Reads every incoming SMS on the business line
  • Classifies intent: confirmed, counter-offer, question, cancel, complaint, spam
  • Answers business-fact questions (hours, service call fee, financing, service area)
  • Suggests appointment times and captures requests
  • Escalates anything complex, angry, or ambiguous to the owner
What it doesn't do
  • Doesn't book slots directly — captures the request, we sync it to your calendar system during onboarding
  • Doesn't quote specific repair pricing
  • Doesn't handle angry customers — flags for human response
  • Doesn't commit to commercial work without the owner
Reads from Brain
  • Full business intelligence — every field
  • Things the owner has said to avoid
  • Priority routing rules
  • Escalation triggers
Agent 04
Appointment Reminders
Three texts per job: confirmation, 24-hour reminder, two-hour heads-up.
Click to expand
What it does
  • Fires a confirmation text the moment a job is booked in your system
  • Sends a 24-hour reminder the day before the appointment
  • Sends a 2-hour heads-up before the technician arrives
  • Adjusts tone based on customer segment and job type
  • Eliminates no-shows — the silent killer of home services revenue
What it doesn't do
  • Doesn't reschedule appointments — that's the SMS Handler
  • Doesn't share the technician's live GPS location
  • Doesn't fire if the customer opts out of reminders
Reads from Brain
  • Owner's voice and sign-off
  • Customer segment (premium vs price-sensitive)
  • Job-type language patterns
Agent 05
Review Requester
Two hours after the job ends — peak happiness — a personal text asks for a review.
Click to expand
What it does
  • Fires exactly 2 hours after a job is marked complete in your system
  • Sends a short personal text with a direct Google review link
  • References the technician by name when available
  • Targets peak happiness — the window when reviews convert best
  • Compounds Google Maps rank over time — more inbound for free
What it doesn't do
  • Doesn't pester — one request per job, no follow-ups
  • Doesn't fire on customers flagged as 1-star risks
  • Doesn't offer incentives (against Google's terms of service)
  • Doesn't fire if the job was reopened or disputed
Reads from Brain
  • Customer history and prior interactions
  • Technician names
  • 1-star risk flags
  • Review response patterns
Agent 06
Review Responder
Every Google review gets a thoughtful, in-voice response — and 1 or 2-star reviews get flagged.
Click to expand
What it does
  • Detects new Google reviews within 15 minutes of posting
  • Writes a response in the owner's voice, referencing the customer's specific experience
  • Thanks customers by name — the pattern that drives word-of-mouth
  • Mentions the technician's name when the review highlights a great visit
  • Flags 1 and 2-star reviews for the owner's personal attention
What it doesn't do
  • Doesn't auto-respond to 1 or 2-star reviews — always human-reviewed first
  • Doesn't admit fault or promise refunds without owner approval
  • Doesn't respond to fake or spam reviews
  • Doesn't handle reviews on other platforms (Yelp, Nextdoor) unless configured
Reads from Brain
  • Owner's voice and review response patterns
  • Current flagged language and issues
  • Response-length norms
  • Named techs and their specialties
Agent 07
Reactivation Agent
First of every month, reaches out to customers who haven't booked in over a year.
Click to expand
What it does
  • Runs on the 1st of every month at 9 AM
  • Pulls customers with no service activity in 12+ months
  • Writes a personal re-engagement email from the owner
  • References their specific last service and date
  • Forgotten revenue, recovered — pure margin
What it doesn't do
  • Doesn't reach out to customers flagged as 1-star risks
  • Doesn't reactivate commercial accounts without owner input
  • Doesn't send generic mass blasts — each email is personal
  • Doesn't re-reach out to customers who've explicitly opted out
Reads from Brain
  • Customer service history and last visit
  • Reactivation intelligence — what messaging works
  • Seasonal context — what's due around this time
  • Owner's email voice
Agent 08
Weekly Reporter
Every Monday at 7 AM, a two-minute summary of the week lands in the owner's inbox.
Click to expand
What it does
  • Runs automatically every Monday at 7 AM
  • Summarizes leads handled, reviews received, jobs completed, reactivations sent
  • Writes in plain language — no jargon, no AI-speak
  • Flags one thing worth paying attention to this week
  • Includes the week's average response time and booking rate
What it doesn't do
  • Doesn't dump raw analytics — only what matters
  • Doesn't make decisions for the owner — surfaces, never prescribes
  • Doesn't send on days other than Monday
  • Doesn't include financial data (that stays in your bookkeeping system)
Reads from Brain
  • Owner's communication style
  • What metrics the owner actually cares about
  • Baselines — so "this week" is framed against normal
  • Patterns worth flagging
Agent 09
Business Brain Updater
Every Sunday at 11 PM, the Brain rewrites itself from the week's activity. The moat.
Click to expand
What it does
  • Runs every Sunday at 11 PM without human involvement
  • Reads the week's leads, conversations, reviews, and completed jobs
  • Identifies genuinely new patterns — not noise, not repetition
  • Rewrites the Brain document with updated intelligence
  • Every other agent gets smarter on Monday morning — automatically
What it doesn't do
  • Doesn't add fluff or filler to inflate the Brain
  • Doesn't overwrite owner-specified rules without escalation
  • Doesn't run more than once a week — patterns need time to form
  • Doesn't share learnings across clients — each business is its own Brain
Reads from Brain
  • Current Brain state — to know what's new versus known
  • Owner-flagged items and do-not-forget notes
  • Week's raw activity — leads, reviews, jobs, conversations
  • Anything Mike flagged as "remember this" during the week
The Brain

The part that compounds.

Every agent reads from one shared document — a living profile of the business. The owner's voice. The top competitors. What to say about financing. What to never promise over text.

It starts simple on day one — filled in from a 45-minute onboarding call. Every Sunday night, it rewrites itself from the week's conversations and reviews. The Brain at month six knows things the owner's own staff doesn't know.

business_brain.md
Month 6 · Live
Owner voice
Mike. Signs "Mike" in texts, "Mike, Owner" in emails. Uses "y'all." Says "we'll take care of you." Never uses the word "service" — always says "work."
Conversion levers
Same-day language → +40% booking rate on Tuesdays. "Mike himself will stop by" → +28% on jobs over $1,500. Mentioning 20-year local history → +15% on first-time callers.
Neighborhood playbook
Westlake — premium, values speed over price. East Austin — price-sensitive, lead with financing. Round Rock — referral-driven, ask how they heard. South Austin — DIY-leaning, lead with diagnosis value.
Competitor intelligence
When prospects mention [A]: lead with NATE-certified techs (they aren't). [B]: lead with upfront pricing (they bid low, upcharge). [C]: lead with same-day availability (they book 3-5 days out).
Seasonal intelligence
First heatwave of June = 2.4× volume. Pre-book diagnostics starting May 20. September = furnace inspection demand — proactive outreach week of Sep 15. December slow — reactivation month.
Priority routing
"Leaking" → immediate Mike alert (insurance clients). "No AC" + elderly keywords → same-day flag. Commercial callers → Mike handles personally.
Things Mike has said to avoid
Don't promise arrival windows tighter than 2 hours. Don't quote replacement system pricing over text. Don't commit to commercial work without Mike. Never blame a previous installer by name.
Service call fee
$89. Waived if they book. Pending: considering $99 for 2027.
Sunday update · 147 fields · 24 weeks of learnings Last updated 11:00 PM
The math for your business

Drag the sliders. See what's being left on the table.

How many service calls do you get per week?
40
10150
What's your average ticket?
$450
$150$1,500
How many calls come in after hours or on weekends?
30%
5%60%
Leads you're losing each month
48
After-hours leads that go to the competitor who picks up first.
Monthly revenue walking out the door
$21,600
Industry data suggests 78% of inbound leads book with the first business to respond. Miss the call, miss the job.
Recovered with The Backoffice (conservative)
$15,120/mo
Capturing ~70% of after-hours leads with under-60-second response.
At $2,500/month, The Backoffice pays for itself at 6 recovered jobs. Most clients see that in the first two weeks.
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How it works

Fast to set up.
Quiet to run. Hard to leave.

01 — Onboard
We read the business.
Your voice, your competitors, your service area. An hour of questions seeds the Brain.
02 — Connect
Plug into what you have.
Whether you're on a full CRM or running the business from your phone, The Backoffice fits the way you work. Your customer list, your website, your Google profile — everything stays yours.
03 — Go live
Ten business days.
Agents handle every lead, review, and reminder from day one. Monday reports arrive weekly.
Who's behind it

Built by someone who grew up around it.

Jakob

Master's candidate in AI and commercial real estate at NYU. Previously head of AI at a private credit firm.

Hunter Advisory is a workshop, not an agency. One operator, a handful of clients, and a system built to quietly compound in the background.

Fifteen minutes.
No deck. Real demo.

Book a call →
Or email Jakob directly — jakob@hunteradvisory.io